Skip to main content

Major project research: Target Audience

 What is a Target Audience?

Identifying your target audience to create ad campaigns that will reach the right people is essential. Factors that could influence your target audience include age, gender, income, location, interests, and more. (Evolution, M. (2022) Marketing Evolution)

It is essential to specify the target audience for my major project based on their age, location, marital status, and family background. The intended audience would be young individuals, especially those from the GenZ generation, newly married couples, and adventure seekers who enjoy outdoor activities.

I am working on a significant project that focuses on a modern treehouse. The primary target audience for this project is people who love nature, adventure, and outdoor activities such as hiking, rock climbing and mountain biking. The concept of a modern treehouse is new and unique, which is why it is expected to attract young individuals who are looking for something exciting and unconventional. This project is perfect for those who want to step out of their comfort zone and explore their limits or even transform their discomfort into comfort.


Stats of marriage in Malaysia
(Higher number of marriages, fewer divorces recorded in 2021, Malay Mail)

The statistics indicate that the percentage of married couples in Malaysia is rising. This implies that these couples seek a suitable home to raise their families. A spacious tree house can be a good starting point. It has been observed that children who are exposed to nature tend to be more active and productive in the long run.

Playing outside provides numerous benefits for children, including developing self-confidence, independence, and self-esteem. Through outdoor play, children learn about boundaries, limits, and challenges, which can help them grow and mature. Additionally, outdoor play allows children to experience a sense of freedom. It provides a natural way to engage in physical activity, which is important for their health and well-being. Being active through play burns energy and can help prevent illness in adulthood. (Playing outdoors (2022) indirect)

Being outdoors supports confidence and allows opportunities for big-scale play, problem-solving and creativity in the company of other children. Physical activity is enhanced. So is calculated risk-taking. In the outdoors, children’s use of language is five times greater than indoors.
Stats for outdoor activities


Since the start of the Covid-19 pandemic, younger people have been more likely than those aged 70 and over to take up new outdoor activities. 

The Central Statistics Office (CSO)’s Our Lives Outdoors survey, published on Wednesday, examined how the health emergency recast peoples’ relationship with the great outdoors. The survey was conducted online between April 22nd and May 9th, with 9,346 respondents. (Bowers, S. (2022), The Irish Times)

Since the pandemic, over 40% of individuals aged 18-34 have taken up new outdoor activities, while only 13% of individuals aged 70 and above have.

With this being evaluated. My project's target audience is newly married couples and people who love the outdoors.

Reference

Bunyan, J. (2022) Stats dept: Higher number of marriages, fewer divorces recorded in 2021, Malay Mail. Available at: https://www.malaymail.com/news/malaysia/2022/11/25/stats-dept-higher-number-of-marriages-fewer-divorces-recorded-in-2021/41882 (Accessed: 29 October 2023). 

Playing outdoors (2022) nidirect. Available at: https://www.nidirect.gov.uk/articles/playing-outdoors#:~:text=Playing%20outdoors%20allows%20children%20to,try%20new%20activities (Accessed: 29 October 2023).

Bowers, S. (2022) More than 40% of younger people took up outdoor activity since covid-19 began, The Irish Times. Available at: https://www.irishtimes.com/ireland/2022/09/28/more-than-40-of-younger-people-took-up-outdoor-activity-since-covid-19-began/#:~:text=It%20found%20that%20more%20than,those%20aged%2070%20and%20over. (Accessed: 29 October 2023).

Evolution, M. (no date) How to find your target audience: Marketing evolution, How to Find Your Target Audience | Marketing Evolution. Available at: https://www.marketingevolution.com/marketing-essentials/target-audience#:~:text=Your%20target%20audience%20refers%20to,a%20myriad%20of%20other%20factors. (Accessed: 29 October 2023).

Comments

Post a Comment

Popular posts from this blog

Research on the National Flower Of United Arab Emirates

For this post, I will share my research about the national flower of The United Arab Emirates, the Tribulus Omannense. I will create a boutique hotel in Jumeirah Village Circle, Dubai, for my project. I will symbolise the country with the nation's flower, Tribulus Omannense. Since a boutique hotel is targeted at travellers, the concept of my hotel is inspired by the flower. Tribulus Omanense is a small flowering plant in the Zygophyllaceae family. Its delicate, yellow flowers have five petals and a distinct, spiky appearance (Anne, A. 2023). The flower is suitable for creating a hotel because of its simplicity, and it is easy to divide the rooms for the hotel. Since it has five petals, I made each petal a section for the hotel, for example, a lobby section and the rest of the rooms for each petal. Each petal will be enough to fit two hotel rooms. Although the number of rooms in my boutique hotel will be small, this will ensure a more personalised service to the customers, and the h...
1 comment
Read more

WEEK SIX: Contacts

  This is my contact page where you can reach out to me. I have listed the location of my workplace, which is the Art Factory. As I haven't decided whether to add my phone number or not, I have included a random number for now. You can contact me through my email address, and my website links such as Blogger and Instagram are also provided. This page which contains my contacts is a new page that I did and a button that leads to the page. The image above is a lightbox that I added at the very bottom of all of my pages.
1 comment
Read more

Research on boutique hotel (Edited)

This post will be about my research on boutique hotels. The simplest definition of a boutique hotel is “a small, sophisticated, and fashionable business or establishment“. (Giulietta, 2024) Boutique hotels are mainly for people who travel for a short time and want a personalised experience during their stay. The boutique hotel interests me because of its size and the difference in experience compared to a typical hotel. The main reason behind this is that boutique hotels have better quality control, ensuring the guest experiences a comfortable stay. The attention to detail in these hotels' design makes them unique. Boutique hotels are usually made to be one-of-a-kind (WOOLF, 2023) and with that being stylish and trendy. Their designs are more towards elegance and luxury, but the prices are still reasonable. This is suitable for my project as the location for it is in Dubai. A developing country where there are a lot of travellers and tourists passing through. Also, Dubai is known f...
2 comments
Read more