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Week Two: Advertising

 

I like this advert because it promotes one of the foods the company sells and shows a sequence of that specific food's "journey". It starts from just a potato to the chips and shows what happens to the chips when it is finished. The typography is simple and easy to read, and the images used in the advert are amusing. Sometimes, minimalised will catch someone's attention, and the colours used are bright.

"Our sustained performance gives us confidence that our strategy is working, as more customers experience a better McDonald's daily." - Steve Easterbrooks, president and c.e.o of McDonald's Corp


What is a tagline?

- A tagline is a short statement that conveys the essence of a brand. In order to leave a lasting impression on customers, businesses utilise taglines in their marketing campaigns. Taglines provide customers with general information about the business without referring to the goods or services they provide.

What is a logo? 

- Logos are text- and image-based icons that let us recognise popular brands. They can, however, be so much more! A strong logo serves as the foundation for your company. It facilitates clients' understanding of your business, values, and identity. That's a significant burden for such a small picture! Read our article or watch the video below to learn more about a logo and how to use it to your advantage.



McDonald's "I'm Lovin' It" campaign was launched in 2003 to reinvigorate the brand and appeal to a younger demographic. The campaign was initially successful, but it also encountered several problems.

 An advertising message is an idea an advertiser wants to communicate to their target audience. Its goal is to convince people to perform a specific action, such as registering, purchasing something, or making a reservation.

Marketers use these techniques to attract audience attention:

  1. Rule of thirds and the golden ratio
  2. Color psychology
  3. Testimonials
  4. Placement and typography
  5. Visual path
  6. Association
  7. Emotion
  8. Demographic positioning
  9. Symbolism
  10. Personification
  11. Realism
REFERENCES

Home (2023) SendPulse. Available at: https://sendpulse.com/support/glossary/advertising-message (Accessed: 16 October 2023).

(No date) Tagline vs. Slogan: What’s the difference and why are they ... - indeed. Available at: https://www.indeed.com/career-advice/career-development/tagline-vs-slogan (Accessed: 16 October 2023).

(No date a) What is a logo? - 99designs. Available at: https://99designs.com/blog/tips/what-is-a-logo/ (Accessed: 16 October 2023).

Tayade, P.S. (no date) McDonald’s ‘I’m Lovin’​ It’​ campaign, LinkedIn. Available at: https://www.linkedin.com/pulse/mcdonalds-im-lovin-campaign-pratik-s-tayade#:~:text=McDonald’s%20%22I’m%20Lovin’%20It%22%20campaign%20was%20launched,it%20also%20encountered%20several%20problems. (Accessed: 16 October 2023).

(No date a) 11 advertising techniques to attract audience attention - G2. Available at: https://www.g2.com/articles/advertising-techniques (Accessed: 16 October 2023).


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