My Target Audience
The intended audience would be young individuals, especially those from the GenZ generation, newly married couples, and adventure seekers who enjoy outdoor activities.
I am working on a significant project that focuses on a modern treehouse. The primary target audience for this project is people who love nature, adventure, and outdoor activities such as hiking, rock climbing and mountain biking. The concept of a modern treehouse is new and unique, so it is expected to attract young individuals looking for something exciting and unconventional. This project is perfect for those who want to step out of their comfort zone, explore their limits, or transform their discomfort into comfort.
Stats of marriage in Malaysia
(Higher number of marriages, fewer divorces recorded in 2021, Malay Mail)
The statistics indicate that the percentage of married couples in Malaysia is rising. This implies that these couples seek a suitable home to raise their families. A spacious tree house can be a good starting point. It has been observed that children who are exposed to nature tend to be more active and productive in the long run.
Playing outside provides numerous benefits for children, including developing self-confidence, independence, and self-esteem. Through outdoor play, children learn about boundaries, limits, and challenges, which can help them grow and mature. Additionally, outdoor play allows children to experience a sense of freedom. It provides a natural way to engage in physical activity, essential for their health and well-being. Being active through play burns energy and can help prevent illness in adulthood. (Playing outdoors (2022) indirect)
Being outdoors supports confidence and allows opportunities for big-scale play, problem-solving and creativity in the company of other children. Physical activity is enhanced. So is calculated risk-taking. In the outdoors, children’s use of language is five times greater than indoors.
Stats for outdoor activities
Since the start of the COVID-19 pandemic, younger people have been more likely than those aged 70 and over to take up new outdoor activities.
The Central Statistics Office (CSO) ’s Our Lives Outdoors survey, published on Wednesday, examined how the health emergency recast peoples’ relationship with the great outdoors. The survey was conducted online between April 22nd and May 9th, with 9,346 respondents. (Bowers, S. (2022), The Irish Times)
Since the pandemic, over 40% of individuals aged 18-34 have taken up new outdoor activities, while only 13% of individuals aged 70 and above have.
With this being evaluated. My project’s target audience is newly married couples and people who love the outdoors.
Reference
Bunyan, J. (2022) Stats dept: Higher number of marriages, fewer divorces recorded in 2021, Malay Mail. Available at: https://www.malaymail.com/news/malaysia/2022/11/25/stats-dept-higher-number-of-marriages-fewer-divorces-recorded-in-2021/41882 (Accessed: 29 October 2023).
Playing outdoors (2022) indirect. Available at: https://www.nidirect.gov.uk/articles/playing-outdoors#:~:text=Playing%20outdoors%20allows%20children%20to,try%20new%20activities (Accessed: 29 October 2023).
Bowers, S. (2022) More than 40% of younger people took up outdoor activity since COVID-19 began, The Irish Times. Available at: https://www.irishtimes.com/ireland/2022/09/28/more-than-40-of-younger-people-took-up-outdoor-activity-since-covid-19-began/#:~:text=It%20found%20that%20more%20than,those%20aged%2070%20and%20over. (Accessed: 29 October 2023).
Evolution, M. (no date) How to find your target audience: Marketing evolution, How to Find Your Target Audience | Marketing Evolution. Available at: https://www.marketingevolution.com/marketing-essentials/target-audience#:~:text=Your%20target%20audience%20refers%20to,a%20myriad%20of%20other%20factors. (Accessed: 29 October 2023).
The intended audience would be young individuals, especially those from the GenZ generation, newly married couples, and adventure seekers who enjoy outdoor activities.
I am working on a significant project that focuses on a modern treehouse. The primary target audience for this project is people who love nature, adventure, and outdoor activities such as hiking, rock climbing and mountain biking. The concept of a modern treehouse is new and unique, so it is expected to attract young individuals looking for something exciting and unconventional. This project is perfect for those who want to step out of their comfort zone, explore their limits, or transform their discomfort into comfort.
Stats of marriage in Malaysia
(Higher number of marriages, fewer divorces recorded in 2021, Malay Mail)
The statistics indicate that the percentage of married couples in Malaysia is rising. This implies that these couples seek a suitable home to raise their families. A spacious tree house can be a good starting point. It has been observed that children who are exposed to nature tend to be more active and productive in the long run.
Playing outside provides numerous benefits for children, including developing self-confidence, independence, and self-esteem. Through outdoor play, children learn about boundaries, limits, and challenges, which can help them grow and mature. Additionally, outdoor play allows children to experience a sense of freedom. It provides a natural way to engage in physical activity, essential for their health and well-being. Being active through play burns energy and can help prevent illness in adulthood. (Playing outdoors (2022) indirect)
Being outdoors supports confidence and allows opportunities for big-scale play, problem-solving and creativity in the company of other children. Physical activity is enhanced. So is calculated risk-taking. In the outdoors, children’s use of language is five times greater than indoors.
Stats for outdoor activities
Since the start of the COVID-19 pandemic, younger people have been more likely than those aged 70 and over to take up new outdoor activities.
The Central Statistics Office (CSO) ’s Our Lives Outdoors survey, published on Wednesday, examined how the health emergency recast peoples’ relationship with the great outdoors. The survey was conducted online between April 22nd and May 9th, with 9,346 respondents. (Bowers, S. (2022), The Irish Times)
Since the pandemic, over 40% of individuals aged 18-34 have taken up new outdoor activities, while only 13% of individuals aged 70 and above have.
With this being evaluated. My project’s target audience is newly married couples and people who love the outdoors.
Reference
Bunyan, J. (2022) Stats dept: Higher number of marriages, fewer divorces recorded in 2021, Malay Mail. Available at: https://www.malaymail.com/news/malaysia/2022/11/25/stats-dept-higher-number-of-marriages-fewer-divorces-recorded-in-2021/41882 (Accessed: 29 October 2023).
Playing outdoors (2022) indirect. Available at: https://www.nidirect.gov.uk/articles/playing-outdoors#:~:text=Playing%20outdoors%20allows%20children%20to,try%20new%20activities (Accessed: 29 October 2023).
Bowers, S. (2022) More than 40% of younger people took up outdoor activity since COVID-19 began, The Irish Times. Available at: https://www.irishtimes.com/ireland/2022/09/28/more-than-40-of-younger-people-took-up-outdoor-activity-since-covid-19-began/#:~:text=It%20found%20that%20more%20than,those%20aged%2070%20and%20over. (Accessed: 29 October 2023).
Evolution, M. (no date) How to find your target audience: Marketing evolution, How to Find Your Target Audience | Marketing Evolution. Available at: https://www.marketingevolution.com/marketing-essentials/target-audience#:~:text=Your%20target%20audience%20refers%20to,a%20myriad%20of%20other%20factors. (Accessed: 29 October 2023).
Well done, good research. A well-written post with detailed statistics and charts to back up your research findings. Keep up this level of research and notes on your previous projects.
ReplyDelete